Ashley LaBrie
Executive Director
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Ashley has been advocating for the rights Canadian athletes for more than 12 years.  Prior to joining AthletesCAN, the most inclusive athlete association in the country and first of its kind in the world, Ashley worked in professional sport with both the Ottawa Senators Hockey Club and the National Hockey League.  With a Commerce degree from McGill University specializing in Marketing and Strategic Management, she brings creative thinking to issue management with a focus on breaking down barriers to effective communication and human relations.


In 2006, Ashley moved to Melbourne, Australia where she was assistant to the Director of Games for Team Canada at the Commonwealth Games. She began working at AthletesCAN upon her return and has been fighting for athlete rights ever since.


As Executive Director, Ashley has been instrumental in building on the athlete representation movement in Canada and globally.  In her day to day, she consults directly with athletes, NSO and MSO leaders as well as government officials and international experts in areas such as athlete wellness, human rights, safeguarding, representation, sport law and more.  


Ashley believes that a culture shift to a truly athlete-centered and values based sport system could be the competitive advantage for any nation striving for sustainable world leading results.  In pursuit of this reality, she continues to empower athletes to strategically use their voice to effect positive change within the sport system and beyond while building the capacity of sport organizations to better support the athlete voice for optimal performance on and off the field of play.

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