July 23, 2014

The following is an excerpt from a longer post that can be found on both Trojan360 (http://www.trojan360.com/chl-ownership-and-naming-rights/) and the Canadian Sponsorship Forum (http://www.canadiansponsorshipforum.com/chl-ownership-and-naming-rights/#.U8200o2VmJW).


In...

July 18, 2014

Over the next couple of years, Canada is preparing to host some incredible mega sporting events, including the 2015 Pan American Games in Toronto and the 2015 FIFA Women’s World Cup in six different host cities across the country (Edmonton, Montreal, Vancouver, Moncton...

July 12, 2014

Odds are that you know a couple, or perhaps many people, who play fantasy sport. This once niche hobby for middle aged men has now flourished into a major industry. From its origins 30 years ago in a New York coffee shop, it is incredible to note that there is an estim...

July 6, 2014

The Opportunity - Women represent an extremely valuable segment of the sponsorship and marketing target market. Barletta, in her book Marketing To Women, (2003) found that women make 80-90% of brand purchasing decisions for the home, including decisions in unexpected a...

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