September 25, 2014

Professional sport exists to market and capitalize on the passions embodied in professional athletes, teams, and the sports themselves. Sports teams, leagues and sponsors are on a perpetual quest to associate their brands to these passions. A new trend of marketing ath...

September 19, 2014

As shown in our “Social Media Scoreboard” post, communication through social media is certainly the most efficient and cheapest marketing tool when it comes to advertising products or services. However, sport organizations and companies continue to struggle with using...

September 12, 2014

As detailed by Nick Nishikawa in his latest article on Modern Sport Media Consumption, platforms to follow live sport are multiplying and are offering continuously increasing interactivity. Sport fans are multitasking. They are following many simultaneous games while e...

September 6, 2014

“Live event television is what’s drawing audiences. It’s PVR-proof. Fans are 100 percent engaged in live-sports television” – Scott Moore, President Sportsnet & NHL, Rogers Media

Sport is inescapable. Whether getting mobile notifications from The Score App, listening to...

August 28, 2014

As millions of sports fans around the world sit down to watch sporting events every week, be sure that their smart phones, laptops, and tablets are not far from reach. More and more eyeballs are being diverted to these devices while watching sport. During breaks in act...

August 24, 2014

Social media has changed the way professional sports leagues, teams, and athletes interact with their fans. Platforms like Facebook, Twitter, Instagram, and YouTube are more accessible than ever, and allow for constant touch with consumers. As social media has evolved,...

August 15, 2014

Anyway you slice it, rebranding can be extremely risky. This is true with any industry but more so in sport. Not only can it be expensive to execute a complete rebrand, but you run the risk of loyal fans not accepting the new position and that is when disaster strikes....

August 9, 2014

One of the most popular exercise mottos “No pain, No gain” is now irrelevant for a growing share of the population. Why cant people train without feeling the pain that usually comes with it? Training=Boring; they want to have fun while doing it!

Eureka! Some brilliant n...

August 2, 2014

Blink and It’s Gone - If someone offered you three billion dollars right now, do you think you would be able to turn down? I’ll give you a moment to think about it…of course you wouldn’t. Well, for a group of college buddies from Southern California, this may have been...

July 30, 2014

Germany’s spectacular win over Argentina on July 13 was a clear representation of the talent, heart and excitement that characterized the 2014 edition of the FIFA World Cup. Off the field, there were also moments of brilliance by sponsors who were implementing their Wo...

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