October 13, 2015

These are exciting times for those working in the Canadian sport industry. Earlier this year, the Governor General declared 2015 the Year of Sport. Since then, the Jays captured the nation’s attention, the Raptors became a consistent playoff team and announced they wil...

August 14, 2015

The announcement of a new elite high school basketball league in Ontario has the basketball community buzzing and eager for the league’s 2015-2016 inaugural season. The OSBA – Ontario Scholastic Basketball Association – has been developed out of a partnership between O...

July 28, 2015

What is the purpose of the Canadian Interuniversity Sport (CIS) and varsity university athletics in the greater landscape of the Canadian sport system?

As a former CIS athlete and coach, I have had this discussion numerous times with athletes, coaches, administrators, p...

February 2, 2015

Some brands define their product category. iPods (portable MP3 players), Kleenex (facial tissues), and Band-Aids (brand adhesive bandages) are all examples of brands that are used colloquially to replace proper product names. Since its foundation in 2008, Beats by Dre...

January 15, 2015

This past October, Canadian Governor General Johnston proclaimed that 2015 would be the Year of Sport in Canada! In 2015, Canada will host the World Junior Hockey Championships (Gold ✓), the 25th Canada Games, the Pan and Parapan American Games, and the FIFA Women’s Wo...

December 13, 2014

The CIS, as the national organization of university sport in Canada, is faced with many challenges in uniting member conferences and institutions and delivering quality national championships. This past year, the organization used the lead up to the 50th Telus Vanier C...

October 27, 2014

Advances in technology have changed the dynamic that exists between professional sports teams and their fans. Traditional mediums (TV, traditional webpages, print) allowed for a one-way exchange with consumers, content creation by the pro sports team and consumption by...

September 25, 2014

Professional sport exists to market and capitalize on the passions embodied in professional athletes, teams, and the sports themselves. Sports teams, leagues and sponsors are on a perpetual quest to associate their brands to these passions. A new trend of marketing ath...

September 6, 2014

“Live event television is what’s drawing audiences. It’s PVR-proof. Fans are 100 percent engaged in live-sports television” – Scott Moore, President Sportsnet & NHL, Rogers Media

Sport is inescapable. Whether getting mobile notifications from The Score App, listening to...

August 24, 2014

Social media has changed the way professional sports leagues, teams, and athletes interact with their fans. Platforms like Facebook, Twitter, Instagram, and YouTube are more accessible than ever, and allow for constant touch with consumers. As social media has evolved,...

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